Table 4.
Percentages of Participants Who Completely or Partially Recalled Each of Five Health Messages Embedded in the Non-Cultural and Culturally Tailored Testimonials
| Health Message | Both Testimonials Combined (N=40) % |
Non-Cultural Testimonial (N=20) % |
Culturally Tailored Testimonial (N=20) % |
|---|---|---|---|
| Sugar-sweetened beverages contain a lot of sugar |
30.0 | 20.0 | 40.0 |
| Sugar may increase children’s risk of health problems |
20.0 | 20.0 | 20.0 |
| Children should mostly drink plain water a | 67.5 | 70.0 | 65.0 |
| Children should only drink one glass of juice per day |
27.5 | 25.0 | 30.0 |
| Children should only drink two glasses of milk per day |
37.5 | 35.0 | 40.0 |
a
Comparison tests indicated that this message was significantly better recalled (p < .05) than each of the other four messages across both testimonials combined.