Table 3.
Text messages ranked by importance—child voice
| Child voice ranking n (%) | |||
|---|---|---|---|
| Text message | Important | Can’t say | Not important |
| Hey dad, did you know drinking less alcohol now safeguards me from developing behavioural problems when I'm older? | 47 (92.2) | 4 (7.8) | 0 (0.0) |
| Hey dad, your going to need all the sleep you can get. It might surprise you, drinking alcohol worsens your sleep | 45 (88.2) | 6 (11.8) | 0 (0.0) |
| Hey dad, did you know that drinking alcohol daily can cause health problems. Want to find out more? | 44 (86.3) | 5 (9.8) | 2 (3.9) |
| Hi dad, do you know how many drinks you can have before it harms your health? Want to know more? | 43 (84.3) | 5 (9.8) | 3 (9.8) |
| Hey dad, did you know if you drink less you will bond better with me. Want to know more? | 42 (82.4) | 8 (15.7) | 1 (2.0) |
| Hey dad, did you know Fetal Alcohol Spectrum Disorders are the leading cause of preventable birth defects? | 42 (82.4) | 7 (13.7) | 2 (3.9) |
| Hey dad, keeping your drinking down keeps our family strong. | 42 (82.4) | 7 (13.7) | 2 (3.9) |
| Hi dad, having trouble finding the energy to get going? Ever wondered if drinking might be taking it out of you? | 41 (80.4) | 8 (15.7) | 2 (3.9) |
| Hi dad, want to quit worrying so much? Did you know cutting down on alcohol helps? | 40 (78.4) | 6 (11.8) | 5 (9.8) |
| Sometimes dad, sometimes just reducing alcohol helps to reduce your stress. Ever thought that cutting back a bit might be something worth doing? | 40 (78.4) | 9 (17.7) | 2 (3.9) |
| Hi dad, having trouble concentrating? Did you know drinking can make it hard to think clearly? | 40 (78.4) | 9 (17.7) | 2 (3.9) |
| Want to be there for me when I grow up, Dad? Did you know heavy drinking can increase your chances of injury and accidents | 38 (74.5) | 8 (15.7) | 5 (9.8) |
| Hey dad, want to support mum by taking a break from alcohol? Lots of well known dads are doing it | 33 (64.7) | 14 (27.5) | 4 (7.8) |
| Hi dad, did you know alcohol can really upset your digestion? | 29 (56.9) | 9 (17.7) | 13 (25.5) |
| Sore head from drinking dad? Want to know how to lose those headaches? | 23 (45.1) | 13 (25.5) | 15 (29.4) |