Table 6.

Text messages ranked by likelihood—second person voice

	Generic voice ranking n (%)
Text message	Likely	Can’t say	Not Likely
Did you know drinking less alcohol now safeguards me from developing behavioural problems when I'm older?	34 (66.7)	10 (19.2)	7 (13.7)
You’re going to need all the sleep you can get. It might surprise you, drinking alcohol worsens your sleep	35 (68.6)	5 (9.8)	11 (21.6)
Did you know that drinking alcohol daily can cause health problems. Want to find out more?	34 (66.7)	8 (15.7)	9 (17.8)
Do you know how many drinks you can have before it harms your health? Want to know more?	34 (66.7)	9 (17.7)	8 (15.7)
Did you know if you drink less you will bond better with me. Want to know more?	25 (49.0)	12 (23.5)	14 (29.4)
Did you know Fetal Alcohol Spectrum Disorders are the leading cause of preventable birth defects?	21 (41.2)	13 (25.5)	17 (33.3)
Keeping your drinking down keeps our family strong.	23 (45.1)	9 (17.7)	19 (37.3)
Having trouble finding the energy to get going? Ever wondered if drinking might be taking it out of you?	23 (45.1)	12 (23.5)	16 (31.4)
Want to quit worrying so much? Did you know cutting down on alcohol helps?	22 (43.1)	14 (27.5)	15 (29.4)
Sometimes just reducing alcohol helps to reduce your stress. Ever thought that cutting back a bit might be something worth doing?	23 (45.1)	9 (17.7)	19 (37.3)
Having trouble concentrating? Did you know drinking can make it hard to think clearly?	21 (41.2)	13 (25.5)	17 (33.3)
Want to be there for your child when they grow up? Did you know heavy drinking can increase your chances of injury and accidents	20 (39.2)	17 (33.3)	14 (27.5)
Want to support mum by taking a break from alcohol? Lots of well known dads are doing it	18 (35.3)	8 (15.7)	25 (49.0)
Did you know alcohol can really upset your digestion?	19 (37.3)	12 (23.5)	20 (39.2)
Sore head from drinking? Want to know how to lose those headaches?	16 (31.4)	11 (21.6)	24 (47.1)