Table 1.

Descriptive statistics and difference analyses related to demographic issues of attitude, subjective norms, perceived behavioral control, and behavioral intentions.

Variables	Frequency	Percent (%)	Attitude				Subjective Norms				Perceived Behavioral Control				Behavioral Intentions
			Mean	SD	t	p	Mean	SD	t	p	Mean	SD	t	p	Mean	SD	t	p
Region
Urban Beijing	1012	79.2	4.21	0.99	4.727	0.000	4.24	0.85	5.529	0.000	4.31	0.94	6.155	0.000	4.31	0.84	6.838	0.000
Rural Beijing	265	20.8	3.88	1.12			3.89	1.08			3.90	1.12			3.89	1.06
Gender
Female	879	69.4	4.23	0.99	4.113	0.000	4.22	0.88	3.293	0.001	4.31	0.96	4.088	0.000	4.31	0.87	4.874	0.000
Male	387	30.6	3.97	1.06			4.04	0.96			4.06	1.03			4.04	0.96
Urban Beijing Gender
Female	709	70.8	4.29	0.95	3.422	0.001	4.28	0.82	2.268	0.024	4.38	0.90	3.257	0.001	4.38	0.80	3.716	0.000
Male	293	29.2	4.05	1.04			4.14	0.90			4.17	0.98			4.16	0.89
Rural Beijing Gender
Female	170	64.4	3.98	1.12	1.833	0.068	3.99	1.07	2.075	0.039	4.01	1.12	2.162	0.032	4.02	1.05	2.627	0.009
Male	94	35.6	3.71	1.11			3.70	1.07			3.70	1.10			3.66	1.06