Figure - PMC

Skip to main content

An official website of the United States government

Here's how you know

Here's how you know

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

View full-text article in PMC

. 2018 Oct 26;12:760. doi: 10.3389/fnins.2018.00760

Search in PMC
Search in PubMed
View in NLM Catalog
Add to search

Copyright © 2018 Ma, Jin, Yu, Zhang, Xu and Ma.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

PMC Copyright notice

Example trials of the experiment. (A) T-shirt preference rating task. During each trial, after a fixation cross appeared, participants were presented with a picture of a T-shirt, and then they were instructed to give their preference scores for the T-shirt. (B) Landscape picture and product design presentation in the ERP task. In each trial, after a fixation cross appeared, landscape pictures and product designs were presented randomly. Participants were instructed to view these pictures without making any decisions regarding the product designs and to press a key for landscape pictures.