Table 5. Student exposure to advertising in the community (CSTS).
| TUPE % (95% CI) |
Non-TUPE % (95% CI) |
|
|---|---|---|
| Last 30-day exposure to advertising FOR cigarettes | N = 27553 | N = 19892 |
| Social media | 30.2 (29.4–31.1) | 32.1 (31.1–33.1) |
| TV | 39.5 (38.6–40.5) | 42.0 (41.0–43.0) |
| Magazines | 19.3 (18.5–20.0) | 17.5 (16.7–18.3) |
| Gas stations or convenience stores | 38.6 (37.7–39.5) | 37.2 (36.2–38.2) |
| Vape or tobacco shops | 28.8 (27.9–29.6) | 28.2 (27.2–29.1) |
| Seen any | 68.3 (67.4–69.2) | 69.7 (68.7–70.6) |
| Last 30-day exposure to advertising AGAINST cigarettes | N = 27612 | N = 19930 |
| Social media | 55.2 (54.2–56.1) | 55.8 (54.8–56.8) |
| TV | 67.3 (66.4–68.2) | 70.4 (69.4–71.3) |
| Magazines | 17.7 (16.9–18.4) | 17.8 (17.0–18.6) |
| Gas stations or convenience stores | 15.5 (14.9–16.2) | 17.5 (16.7–18.3) |
| Vape or tobacco shops | 6.6 (6.1–7.0) | 7.1 (6.6–7.7) |
| Seen any | 81.8 (81.1–82.5) | 82.7 (81.9–83.5) |
| Last 30-day exposure to advertising FOR e-cigarettes | N = 27501 | N = 19856 |
| Social media | 23.7 (23.0–24.5) | 24.3 (23.4–25.2) |
| TV | 28.8 (27.9–29.7) | 30.5 (29.5–31.4) |
| Magazines | 13.3 (12.7–13.9) | 12.9 (12.2–13.6) |
| Gas stations or convenience stores | 22.4 (21.6–23.1) | 21.6 (20.8–22.5) |
| Vape or tobacco shops | 22.7 (21.9–23.4) | 21.7 (20.8–22.5) |
| Seen any | 52.8 (51.9–53.8) | 53.3 (52.3–54.3) |
| Last 30-day exposure to advertising AGAINST e-cigarettes | N = 27492 | N = 19841 |
| Social media | 24.3 (23.5–25.1) | 23.9 (23.0–24.8) |
| TV | 33.9 (33.0–34.8) | 34.6 (33.6–35.6) |
| Magazines | 9.2 (8.6–9.7) | 9.0 (8.4–9.6) |
| Gas stations or convenience stores | 6.3 (5.8–6.7) | 6.8 (6.3–7.4) |
| Vape or tobacco shops | 4.1 (3.8–4.5) | 4.6 (4.2–5.0) |
| Seen any | 44.4 (43.5–45.4) | 45.1 (44.0–46.1) |
| Last 30-day exposure to advertising FOR LCC* | N = 15133 | N = 11636 |
| Social media | 15.4 (14.6–16.3) | 17.2 (16.2–18.2) |
| TV | 20.4 (19.4–21.3) | 23.1 (21.9–24.2) |
| Magazines | 9.2 (8.5–9.9) | 8.9 (8.2–9.7) |
| Gas stations or convenience stores | 15.8 (14.9–16.6) | 16.0 (15.0–16.9) |
| Vape or tobacco shops | 12.7 (11.9–13.5) | 12.3 (11.5–13.1) |
| Seen any | 36.2 (35.1–37.4) | 39.0 (37.8–40.3) |
| Last 30-day exposure to advertising AGAINST LCC* | N = 15127 | N = 11631 |
| Social media | 20.8 (19.9–21.8) | 22.0 (20.9–23.1) |
| TV | 28.6 (27.6–29.7) | 30.6 (29.4–31.8) |
| Magazines | 9.0 (8.3–9.6) | 9.1 (8.4–9.9) |
| Gas stations or convenience stores | 7.7 (7.1–8.4) | 8.7 (8.0–9.5) |
| Vape or tobacco shops | 4.3 (3.8–4.8) | 4.9 (4.3–5.5) |
| Seen any | 36.8 (35.7–38.0) | 39.7 (38.5–41.0) |
Source: California Student Tobacco Survey (CSTS), 2015–2016.
Notes:
*little cigars and cigarillos.