Table 2. Characteristics of 49 Tobacco and 756 Alcohol Portrayals Across 180 Episodesa, 10 Ohio Counties, 2015–2016.
| Characteristic | Tobacco Portrayalsb n (%)c | Alcohol Portrayals n (%)c |
|---|---|---|
| Type of portrayal | ||
| Visual | 36 (73.5) | 534 (70.6) |
| Verbal | 13 (26.5) | 222 (29.4) |
| Type of visual portrayald | ||
| Individual | 28 (77.8) | 312 (58.4) |
| Crowd | 0 | 49 (9.2) |
| Background | 5 (13.9) | 134 (25.1) |
| Visual cue | 3 (8.3) | 39 (7.3) |
| Type of visual use/nonusee | ||
| Use of product | 25 (89.3) | 147 (40.7) |
| Interaction with product, no use | 3 (10.7) | 201 (55.7) |
| Impairment, no use | 0 | 13 (3.6) |
| Sex of charactere | ||
| Female | 1 (3.6) | 84 (23.3) |
| Male | 27 (96.4) | 241 (66.8) |
| Unknown/inconclusive | 0 | 4 (1.1) |
| Mixed-sex crowd | 0 | 32 (8.9) |
| Race/ethnicity of charactere | ||
| White non-Hispanic | 18 (64.3) | 268 (74.2) |
| Black non-Hispanic | 2 (7.1) | 22 (6.1) |
| Hispanic | 5 (17.9) | 9 (2.5) |
| Asian | 0 | 18 (5.0) |
| Multiple race/ethnicities in crowd | 0 | 26 (7.2) |
| Other/unknown | 3 (10.7) | 18 (5.0) |
| Age of charactere | ||
| Child/adolescent | 1 (3.6) | 9 (2.5) |
| Young adult | 2 (7.1) | 10 (2.8) |
| Adult | 22 (78.6) | 326 (90.3) |
| Elderly | 1 (3.6) | 0 |
| Multiple ages in crowd | 0 | 1 (0.3) |
| Unknown/inconclusive | 2 (7.1) | 15 (4.2) |
| Motivation of charactere | ||
| Peer motivated | 0 | 15 (4.2) |
| Not peer motivated | 28 (100.0) | 346 (95.8) |
| Mood of charactere | ||
| Positive/happy mood | 4 (14.3) | 58 (16.1) |
| Neutral/negative mood | 24 (85.7) | 303 (83.9) |
a
Three episodes from 3 seasons of each show were randomly selected for analysis. All episodes aired before January 1, 2015.
b
Tobacco portrayals include portrayals of any tobacco product (ie, cigarettes, electronic cigarettes, smokeless tobacco, cigars or cigarillos, hookah, pipes, or dissolvable tobacco).
c
Percentages may not sum to 100 due to rounding.
d
This item was only coded for visual portrayals.
e
These items were only coded for individual or crowd visual portrayal types.