Table 6.
Change in consumer behaviour for the locals per month
| Month | ||||||||
|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 18 | M/pp | |
| L1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| L2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L4 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L5 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L6 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L7 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L8 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L9 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L10 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L11 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L12 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L13 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| L14 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0.29 |
| M/month | 0.93 | 0.93 | 0.86 | 0.86 | 0.86 | 0.86 | 0.86 | [Group M = 0.88] |
Mean for each category of change is calculated based on reports from the participants 1 = reported change, 0 = no change reported or changed back to prior the campaign participation.