Table 1.
Cancer beliefs expressed using #melanomasucks on Instagram (N=441).
| Belief | n (%) | ||
| Cause | 90 (20.4) | ||
|
|
Hereditary | 0 (0) | |
|
|
Self behavior | 72 (80.0) | |
|
|
System or institution | 1 (1.1) | |
|
|
Natural environment | 47 (52.2) | |
|
|
Social environment | 7 (7.8) | |
|
|
Built environment | 0 (0) | |
|
|
Luck | 2 (2.2) | |
| Outcome | 240 (54.4) | ||
|
|
Physical | 212 (88.3) | |
|
|
Cognitive | 0 (0) | |
|
|
Emotional | 100 (41.7) | |
|
|
Relationship | 56 (23.3) | |
|
|
Financial | 20 (8.3) | |
|
|
Other negative | 1 (0.4) | |
|
|
Positive outcomes | 20 (8.3) | |
| Control | 271 (61.5) | ||
|
|
Prevention | 114 (42.1) | |
|
|
Screening | 80 (29.5) | |
|
|
Treatment | 143 (52.8) | |
|
|
Awareness | 219 (80.8) | |
|
|
Fundraising | 43 (15.9) | |
|
|
Research | 6 (2.2) | |
|
|
Funding allocation | 1 (0.4) | |
|
|
Guideline change | 1 (0.4) | |