Table 3. Reach, impressions, engagement, and link click statistics for paid Facebook advertisements.
Total reach (# people who saw each ad) | Total impressions (# views of each ad) | Shares (# shares of each ad) | Likes (# likes of each ad) | Reactions (# reactions each ad) | Comments (# comments each ad) | Link clicks (# clicks each ad) | |
---|---|---|---|---|---|---|---|
Total, all ads | 78,253 | 427,789 | 60 | 22 | 4,915 | 19 | 3,361 |
Average per campaign | 19,563 | 106,947 | 15 | 6 | 1,229 | 5 | 840 |