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. 2018 Oct 31;4:50. doi: 10.21037/mhealth.2018.10.02

Table 3. Reach, impressions, engagement, and link click statistics for paid Facebook advertisements.

Total reach (# people who saw each ad) Total impressions (# views of each ad) Shares (# shares of each ad) Likes (# likes of each ad) Reactions (# reactions each ad) Comments (# comments each ad) Link clicks (# clicks each ad)
Total, all ads 78,253 427,789 60 22 4,915 19 3,361
Average per campaign 19,563 106,947 15 6 1,229 5 840