Table 1.

Overview of pilots.

Features	Pilot 1	Pilot 2	Pilot 3
Congress	2016 American College of Rheumatology Annual Meeting	2017 American Society of Clinical Oncology Annual Meeting	2017 American Headache Society Annual Scientific Meeting
Pilot dates	November 11-16, 2016	June 2-6, 2017	June 1, 2017-ongoing
Pilot hours	9 am-5 pm EST	9 am-8 pm EST	Ongoing: 9 am-5 pm EST weekdays; Congress: 9 am-8 pm EST
Social accounts	US Rheumatology Twitter handle	Main corporate Twitter handle and US Oncology LinkedIn account	US Migraine Twitter handle
Account owner	Marketing	Corporate	Marketing
Engagement tool	Spredfast	Spredfast	Social Studio