Table 5.
Activation and active use among unique users.
| Activation and active use | Year | Total (N=409,768) | |||||||||
|
|
2013 (N=43,746) | 2014 (N=116,654) | 2015 (N=151,903) | 2016 (N=97,465) |
|
||||||
| Activation, n (%) | 11,470 (26.22) | 34,830 (29.86) | 77,839 (51.24) | 64,765 (66.45) | 188,904 (46.10) | ||||||
| Seek menu content, n (%) | 11,246 (25.71) | 33,551 (29.76) | 67,725 (44.58) | 56,696 (58.17) | 169,218 (41.30) | ||||||
| Active use rate, n (%) | 11,246 (98.05) | 33,551 (96.33) | 67,725 (87.01) | 56,696 (87.54) | 169,218 (89.58) | ||||||
| Keywords per month, mean (SD) | 7.52 (6.09) | 7.14 (5.96) | 4.92 (6.23) | 5.13 (6.49) | 5.56 (6.34) | ||||||
| Menu engagement, n (%) | |||||||||||
|
|
About family planning | N/Aa | N/A | 36,067 (23.74) | 32,380 (33.22) | 68,447 (16.70) | |||||
|
|
Family planning methods | 30,492 (69.70) | 79,438 (68.10) | 70,379 (46.33) | 36,113 (37.05) | 216,422 (52.82) | |||||
|
|
Youth | N/A | N/A | 24,317 (16.01) | 21,920 (22.49) | 46,237 (11.28) | |||||
|
|
Role model stories | 10,185 (23.28) | 27,580 (23.64) | 17,438 (11.48) | 12,674 (13.00) | 67,877 (16.56) | |||||
|
|
Clinic | 402 (0.92) | 8,835 (7.57) | 7,474 (4.92) | 6,525 (6.69) | 23,236 (5.67) | |||||
aN/A=not applicable (“About family planning” and “Youth” menus not implemented until 2015).