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Promotion periods per year and interactions among new and return users.
| Promotion periods and interactions | Year | Total | ||||
|
|
2013 | 2014 | 2015 | 2016 |
|
|
| Promotional months per year, n | 4 | 10 | 1 | 0 | 15 | |
| Percent interactions, n (%) | ||||||
|
|
New users (N=409,768) | 43,746 (100) | 99,012 (84.88) | 32,746 (21.56) | N/Aa | 175,504 (42.83) |
|
|
Return users (N=150,915) | 4,731 (100) | 31,084 (84.27) | 6,877 (9.73) | N/A | 42,692 (28.29) |
aN/A=not applicable (No promotional periods during 2016).
