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Percentage of return and repeat users per year.
| Rates, n (%) | Year | Total (N=409,768) | |||
|
|
2013 (N=43,746) | 2014 (N=116,654) | 2015 (N=151,903) | 2016 (N=97,465) |
|
| Return users | 4,731 (10.81) | 36,887 (31.62) | 70,703 (46.54) | 38,594 (39.60) | 150,915 (36.83) |
| Repeat users | 30,685 (70.14) | 80,542 (69.04) | 100,749 (67.64) | 64,112 (65.78) | 278,088 (67.86) |
| Conversion rate | 11,470 (25.71) | 33,551 (28.76) | 67,725 (44.58) | 56,696 (58.17) | 169,218 (41.30) |
