Table 2.

Summary content analysis of CPA strategies and practices commonly applied by 12 selected companies; from document reviews and stakeholder interviews

Strategies and practices of CPA		Total contents related applied by CPA
Six Strategies	16 Practices
1 Information and messaging	1.1 Lobby policy makers a	0
	1.2 Stress the economic importance of the industry a	0
	1.3 Promote deregulation b	1
	1.4 Frame the debate on diet- and public health-related issuesb	264
	1.5 Shape the evidence base on diet and public health-related issues b, c	264
2 Financial incentive	2.1 Fund and provide financial incentives to political parties and policymakers b	1
3 Constituency building	3.1 Establish relationships with key opinion leaders and health organizations b	63
	3.2 Seek involvement with the community b	570
	3.3 Establish relationships with policymakers b, c	356
	3.4 Establish relationships with the media b, c	42
4 Legal strategies	4.1 Use legal action (or the threat thereof) against public policies or opponents a	0
	4.2 Influence the development of trade and investment agreements a	0
5 Policy substitution	5.1 Develop and promote alternatives to policies b	1
6 Opposition fragmentation and destabilisation	6.1 Criticise public health advocates	0
	6.2 Create multiple voices against public health measures a	0
	6.3 Infiltrate, monitor and distract public health advocates, groups and organisations	0
Total number of CPA practices identified		1562

^aFrom stakeholder interviews only

^bFrom both document review and stakeholder interviews

^CNew mechanisms identified specific to Thai context