Table 3.

Changes in help-seeking intention for depression

Message	All				P values	Depressed (K6 score≥5)				P values
	N	Positive intention				N	Positive intention
		Before	After	Change			Before	After	Change
Neutral-plain	335	115	128		0.128	142	40	48		0.131
		34.3%	38.2%	+11.3%			28.2%	33.8%	+20.0%
Neutral-visual	317	116	139		0.003	128	34	52		<0.001
		36.6%	43.8%	+19.8%			26.6%	40.6%	+52.9%
Loss-plain	325	126	146		0.017	130	41	51		0.033
		38.8%	44.9%	+15.9%			31.5%	39.2%	+24.4%
Loss-visual	324	117	151		<0.001	137	40	56		0.003
		36.1%	46.6%	+29.1%			29.2%	40.9%	+40.0%
Gain-plain	323	117	144		0.001	137	36	48		0.011
		36.2%	44.6%	+23.1%			26.3%	35.0%	+33.3%
Gain-visual	333	135	158		0.003	150	58	72		0.004
		40.5%	47.4%	+17.0%			38.7%	48.0%	+24.1%

Help-seeking intention for depression was assessed before and after exposure to the messages. McNemar test was used to assess changes in help-seeking intention.