Table 1.
Description of variables used in the model
| Variable | Description |
|---|---|
| Living area | 1 if rural, 0 otherwise |
| Gender | 1 if female, 0 otherwise |
| Age | Years |
| Marital status | 1 if married, 0 otherwise |
| Education level of household head |
0 if none/primary school, 1 if junior/secondary 2 if college/university |
| Employment status of household head | 1 if employed/work, 0 otherwise |
| Household size | Number of members in a household |
| Children | 1 if having children in the household, 0 otherwise |
| Household annual income | Household income for last 12 months (USD) |
| Nutritious | 1 if nutritious of products influences on purchasing decision/willingness to pay, 0 otherwise |
| Color | 1 if color of products influences on purchasing decision/willingness to pay, 0 otherwise |
| Texture | 1 if texture of products influences on purchasing decision/willingness to pay, 0 otherwise |
| Taste | 1 if taste of products influences on purchasing decision/willingness to pay, 0 otherwise |
| Harmful effect | 1 if harmful effect of products influences on purchasing decision/willingness to pay, 0 otherwise |
| Price | 1 if price of products influences on purchasing decision/willingness to pay, 0 otherwise |
| Availability | 1 if availability of products influences on purchasing decision/willingness to pay, 0 otherwise |
| Quantity | 1 if quantity of products influences on purchasing decision/willingness to pay, 0 otherwise |
| Perception | 1 if perception of products influences on purchasing decision/willingness to pay, 0 otherwise |