Table 5.

Estimates of the carryover effects for different treatments on three attributes (color, taste, and overall liking) using model (2).

Attribute	Parameters 1	Carryover Effect for Treatment A	Carryover Effect for Treatment B	Carryover Effect for Treatment C
Color	Estimate	+0.10	−0.15	+0.05
	SE	0.08	0.08	0.08
	DF	1074	1074	1074
	t-value	1.31	−1.93	0.62
	Pr > |t|	0.19	0.05	0.53
	% of the scale 2	+1.29%	−1.90%	+0.61%
Taste	Estimate	+0.03	+0.07	−0.10
	SE	0.09	0.09	0.09
	DF	1074	1074	1074
	t-value	0.34	0.76	−1.09
	Pr > |t|	0.74	0.45	0.27
	% of the scale 2	+0.39%	+0.87%	−1.26%
Overall Liking	Estimate	+0.03	+0.07	−0.09
	SE	0.09	0.09	0.09
	DF	1074	1074	1074
	t-value	0.30	0.75	−1.05
	Pr > |t|	0.76	0.45	0.29
	% of the scale 2	+0.33%	+0.82%	−1.15%

¹ SE = Standard error. DF = Degrees of freedom. t-value under the null hypothesis of Ho: Estimate = 0. ² % of the Scale = Percentage of the estimate on a 9-point Hedonic Scale (Estimate × 100/8).