| Guide Questions & Probes |
| Tell me what you previously knew about the Mediterranean diet. |
| How is it different to other diets you are aware of? |
| How do you think the known benefits would affect you and people like you? |
| If you were thinking about getting pregnant, when do you think you would start thinking about diet? |
| How do you think the known health benefits in pregnancy would affect you and people like you? |
| How would it affect you if this information was more widely available? |
| What are your thoughts about framing this diet specifically at young women? |
| What are your current motivations for following a healthy lifestyle? |
| How do you feel about the food in the Mediterranean diet in comparison to your usual diet? |
| Tell me what you feel about following this diet in your current lifestyle. |
| What are your thoughts about preparing the food in this diet? |
| Tell me what you think about the cost of this diet. |
| Tell me about how you normally find and access information on diet and lifestyle. |
| Tell me about features of resources that you find particularly helpful or unhelpful. |