Table 2.
Weighted logistic regression results for aided recall of slogans from a national sample of adolescents, conducted by the Carolina Survey Research Laboratory from August 2016 to May 2017 1.
| The Real Cost, n = 316 | Tips from Former Smokers, n = 322 | Fresh Empire, n = 337 | ||||
|---|---|---|---|---|---|---|
| Variable | n who recalled seeing the slogan/total n (weighted %) | aOR (95% CI) | n who recalled seeing the slogan/total n (weighted %) | aOR (95% CI) | n who recalled seeing the slogan/total n (weighted %) | aOR (95% CI) |
| Sex at birth | ||||||
| Male | 111/154 (73.71) | REF | 116/153 (80.89) | REF | 20/174 (14.90) | REF |
| Female | 96/161 (56.69) | 0.46 (0.24, 0.87) | 108/168 (62.12) | 0.41 (0.21, 0.80) | 24/162 (15.93) | 1.01 (0.47, 2.21) |
| Age | -- | 0.96 (0.75, 1.24) | -- | 1.05 (0.84, 1.31) | -- | 0.89 (0.67, 1.17) |
| Race | ||||||
| White | 181/258 (72.55) | REF | 179/256 (71.62) | REF | 32/274 (12.00) | REF |
| Black or African American | 16/39 (36.48) | 0.25 (0.10, 0.62) | 33/44 (75.71) | 1.28 (0.50, 3.28) | 10/40 (29.85) | 2.64 (1.06, 6.54) |
| Other | 11/19 (56.98) | 0.49 (0.14, 1.69) | 13/22 (58.61) | 0.38 (0.13, 1.15) | 2/23 (14.54) | 0.57 (0.08, 4.16) |
| Ethnicity | ||||||
| Non-Hispanic | 196/ 299 (65.37) | REF | 210/297 (70.66) | REF | 41/317 (13.96) | REF |
| Hispanic | 11/16 (66.54) | 1.29 (0.25, 6.49) | 15/25 (74.74) | 2.08 (0.64, 6.76) | 3/20 (27.67) | 1.80 (0.40, 8.13) |
| Parent Education | ||||||
| Greater than high school | 166/244 (67.04) | REF | 182/261 (71.67) | REF | 33/265 (15.22) | REF |
| High school or less | 41/71 (59.54) | 0.66 (0.29, 1.50) | 42/60 (68.43) | 0.96 (0.39, 2.36) | 11/69 (16.55) | 0.95 (0.34, 2.63) |
| Cigarette Smoking Status | ||||||
| Not susceptible | 179/274 (64.80) | REF | 196/277 (73.46) | REF | 36/294 (13.34) | REF |
| Susceptible | 20/30 (72.47) | 0.97 (0.29, 3.27) | 24/36 (57.83) | 0.67 (0.26, 1.71) | 7/36 (31.02) | 3.24 (1.19, 8.80) |
| Current cigarette smoker | 8/11 (63.77) | 0.61 (0.10, 3.83) | 5/9 (46.62) | 0.48 (0.07, 3.31) | 1/7 (9.84) | 1.02 (0.04, 25.99) |
| Other tobacco product use | ||||||
| No | 185/287 (64.75) | REF | 212/302 (71.63) | REF | 41/312 (15.10) | REF |
| Yes | 23/29 (74.68) | 1.56 (0.40, 6.06) | 13/20 (60.53) | 0.56 (0.14, 2.34) | 3/25 (17.68) | 2.40 (0.29, 20.03) |
| Region | ||||||
| Northeast | 16/24 (61.40) | REF | 40/51 (82.67) | REF | 10/33 (36.68) | REF |
| Midwest | 43/63 (69.70) | 1.43 (0.38, 5.37) | 44/72 (62.75) | 0.36 (0.13, 0.98) | 4/84 (4.27) | 0.09 (0.02, 0.31) |
| South | 122/186 (61.60) | 1.24 (0.36, 4.29) | 124/168 (74.94) | 0.62 (0.24, 1.61) | 29/195 (17.89) | 0.39 (0.16, 0.99) |
| West | 26/42 (67.17) | 1.26 (0.34, 4.64) | 17/31 (60.76) | 0.33 (0.10, 1.08) | 1/25 (4.82) | 0.09 (0.01, 0.75) |
1 Boldface indicates significance p < 0.05.