Table 3.

Weighted logistic regression results for aided recall of the five ads from a national sample of adolescents, conducted by the Carolina Survey Research Laboratory from August 2016 to May 2017 ¹.

	The Real Cost—Bully, n = 965	The Real Cost—Science Class, n = 966	The Real Cost—Face of Dip, n = 965	Tips from Former Smokers—Serious Health Problems, n = 965	Fresh Empire—Keeping It Fresh, n = 966
Variable	aOR (95% CI)	aOR (95% CI)	aOR (95% CI)	aOR (95% CI)	aOR (95% CI)
Sex at birth
Male	REF	REF	REF	REF	REF
Female	0.93 (0.66, 1.30)	0.72 (0.51, 1.02)	0.76 (0.54, 1.08)	0.92 (0.58, 1.47)	0.96 (0.67, 1.39)
Age	1.01 (0.89, 1.15)	0.95 (0.84, 1.09)	1.01 (0.89, 1.15)	1.25 (1.06, 1.49)	1.10 (0.96, 1.26)
Race
White	REF	REF	REF	REF	REF
Black or African American	1.09 (0.68, 1.76)	0.85 (0.52, 1.39)	0.81 (0.50, 1.32)	0.88 (0.47, 1.62)	2.28 (1.39, 3.73)
Other	0.65 (0.32, 1.34)	0.62 (0.30, 1.27)	0.88 (0.43, 1.82)	0.52 (0.22, 1.25)	1.67 (0.83, 3.38)
Ethnicity
Non-Hispanic	REF	REF	REF	REF	REF
Hispanic	1.02 (0.48, 2.14)	1.91 (0.86, 4.23)	1.10 (0.52, 2.31)	1.15 (0.48, 2.75)	1.69 (0.80, 3.59)
Parent Education
Greater than high school	REF	REF	REF	REF	REF
High school or less	0.90 (0.59, 1.38)	0.89 (0.59, 1.36)	1.07 (0.69, 1.66)	0.52 (0.31, 0.87)	1.16 (0.73, 1.85)
Cigarette Smoking Status
Not susceptible	REF	REF	REF	REF	REF
Susceptible	0.89 (0.50, 1.58)	1.24 (0.69, 2.20)	1.30 (0.73, 2.31)	1.66 (0.69, 3.98)	0.95 (0.52, 1.74)
Current cigarette smoker	0.61 (0.20, 1.82)	3.46 (0.32, 1.54)	0.75 (0.26, 2.19)	N/A	0.38 (0.11, 1.33)
Other tobacco product use
No	REF	REF	REF	REF	REF
Yes	1.66 (0.80, 3.47)	0.70 (0.32, 1.54)	0.70 (0.34, 1.41)	1.01 (0.40, 2.51)	2.03 (1.01, 4.07)
Region
Northeast	REF	REF	REF	REF	REF
Midwest	1.18 (0.68, 2.05)	1.25 (0.71, 2.12)	1.00 (0.58, 1.74)	0.93 (0.45, 1.92)	0.74 (0.40, 1.35)
South	1.06 (0.65, 1.72)	1.35 (0.83, 2.27)	1.24 (0.76, 2.03)	1.48 (0.78, 2.82)	1.04 (0.62, 1.77)
West	1.18 (0.60, 2.09)	1.27 (0.69, 2.45)	0.58 (0.31, 1.08)	0.70 (0.33, 1.51)	1.30 (0.68, 2.48)

¹ Boldface indicates significance p < 0.05.