Table 4.
Weighted logistic regression results for negative feelings toward tobacco products among adolescents who reported having seen or heard each ad, from a national sample of adolescents, conducted by the Carolina Survey Research Laboratory from August 2016 to May 2017 1.
| The Real Cost—Bully, n = 480 | The Real Cost—Science Class, n = 586 | The Real Cost—Face of Dip, n = 511 | Tips from Former Smokers—Serious Health Problems, n = 786 | Fresh Empire—Keeping It Fresh, n = 307 | |
|---|---|---|---|---|---|
| Variable | aOR (95% CI) | aOR (95% CI) | aOR (95% CI) | aOR (95% CI) | aOR (95% CI) |
| Ad recall index | 1.34 (1.01, 1.79) | 1.61 (1.21, 2.14) | 1.17 (0.86, 1.59) | 1.36 (1.05, 1.76) | 1.54 (1.10, 2.16) |
| Sex at birth | |||||
| Male | REF | REF | REF | REF | REF |
| Female | 0.73(0.42, 1.24) | 1.18 (0.70, 1.99) | 0.67 (0.35, 1.28) | 1.24 (0.74, 2.07) | 2.01 (1.05, 3.84) |
| Age | 1.07 (0.89, 1.29) | 0.98 (0.81, 1.19) | 1.08 (0.87, 1.36) | 1.31 (1.08, 1.57) | 1.03 (0.79, 1.35) |
| Race | |||||
| White | REF | REF | REF | REF | REF |
| Black or African American | 0.73 (0.35, 1.53) | 1.13 (0.56, 2.30) | 0.49 (0.22, 1.10) | 0.77 (0.39, 1.55) | 1.74 (0.70, 4.36) |
| Other | 2.13 (0.47, 9.58) | 0.52 (0.18, 1.50) | 0.89 (0.25, 3.14) | 1.16 (0.34, 3.93) | 1.21 (0.39, 3.81) |
| Ethnicity | |||||
| Non-Hispanic | REF | REF | REF | REF | REF |
| Hispanic | 1.35 (0.37, 4.97) | 0.97 (0.36, 2.64) | 10.60 (1.32, 85.36) | 0.60 (0.22, 1.66) | 1.39 (0.39, 5.00) |
| Parent Education | |||||
| Greater than high school | REF | REF | REF | REF | REF |
| High school or less | 1.43 (0.75, 2.75) | 1.06 (0.58, 1.96) | 0.72 (0.36, 1.42) | 1.13 (0.60, 2.12) | 1.20 (0.54, 2.67) |
| Cigarette Smoking Status | |||||
| Not susceptible | REF | REF | REF | REF | REF |
| Susceptible | 1.43 (0.61, 3.35) | 0.97 (0.42, 2.22) | 0.71 (0.27, 1.42) | 0.56 (0.26, 1.20) | 0.34 (0.11, 1.06) |
| Current cigarette smoker | 2.07 (0.29, 14.62) | 1.36 (0.33, 5.62) | 4.08 (0.36, 46.62) | 0.29 (0.08, 1.01) | 0.80 (0.08, 8.55) |
| Other tobacco product use | |||||
| No | REF | REF | REF | REF | REF |
| Yes | 0.36 (0.15, 0.90) | 0.36 (0.13, 0.95) | 0.58 (0.20, 1.68) | 0.93 (0.38, 2.29) | 2.51 (0.76, 8.28) |
| Region | |||||
| Northeast | REF | REF | REF | REF | REF |
| Midwest | 0.79 (0.34, 1.86) | 0.69 (0.31, 1.55) | 0.44 (0.15, 1.27) | 0.70 (0.30, 1.66) | 0.71 (0.26, 1.99) |
| South | 1.33 (0.60, 2.98) | 0.85 (0.40, 1.79) | 0.54 (0.19, 1.51) | 0.83 (0.37, 1.87) | 0.90 (0.35, 2.26) |
| West | 1.07 (0.41, 2.80) | 0.89 (0.34, 2.32) | 0.48 (0.12, 2.00) | 0.68 (0.25, 1.83) | 2.54 (0.79, 8.20) |
1 Boldface indicates significance p < 0.05.