Willingness to accept (WTA) without information treatment |
Mean bids of trial 1 to 3 in Group A (AWTA). |
2.16 |
1.68 |
Mean bids of trial 1 to 3 in Group B (BWTA). |
1.89 |
1.36 |
WTA under positive information |
Mean bids of trial 4 to 6 in Group A (WTA+). |
2.06 |
1.67 |
WTA under negative information |
Mean bids of trial 4 to 6 in Group B (WTA−). |
3.54 |
2.32 |
WTA under positive and negative information |
Mean bids of trial 7 to 9 in Group A (WTA+−). |
3.64 |
2.67 |
WTA under negative and positive information |
Mean bids of trial 7 to 9 in Group B (WTA−+). |
2.57 |
1.60 |
Female |
No = 0, Yes = 1 (FEMALE) |
0.52 |
0.50 |
Age 26 to 45 |
No = 0, Yes = 1 (LAGE) |
0.55 |
0.50 |
Age 46 to 60 |
No = 0, Yes = 1 (MAGE) |
0.12 |
0.33 |
Age above 60 |
No = 0, Yes = 1 (HAGE) |
0.07 |
0.25 |
High school or vocational high school |
No = 0, Yes = 1 (LEDU) |
0.34 |
0.48 |
Junior college or above |
No = 0, Yes = 1 (MEDU) |
0.40 |
0.49 |
Master or above |
No = 0, Yes = 1 (HEDU) |
0.06 |
0.24 |
Yearly family income ¥60–100 thousand |
No = 0, Yes = 1 (MINCOM) |
0.13 |
0.34 |
Yearly family income above ¥100 thousand |
No = 0, Yes = 1 (HINCOM) |
0.35 |
0.47 |
Inclusion of dependent children in the family |
No = 0, Yes = 1 (KID) |
0.62 |
0.53 |
Medium knowledge about additives |
No = 0, Yes = 1 (MKNOW) |
0.42 |
0.49 |
High knowledge about additives |
No = 0, Yes = 1 (HKNOW) |
0.55 |
0.50 |
Satisfaction of food safety |
No = 0, Yes = 1 (SATISF) |
0.23 |
0.42 |
Care about food safety |
No = 0, Yes = 1 (CARE) |
0.96 |
0.20 |