Table 2.

Strategies to increase recruitment of Latino men and Latina women and transgender women in research

1. Recruiters were members of the study community and highlighted their similarities to potential participants

2. Community connections were nurtured to build trust

3. Materials that demonstrated university and organization affiliations legitimized studies

4. Social networks and social media were harnessed

5. Study uniqueness was emphasized

6. Potential participants were not pressured to enroll

7. “Good will” and a sense of commitment to community were tapped into

8. Recruitment materials were concise, tailored, and engaging

9. Teasers and samples of incentives were provided

10. Adapting to potential participants’ changing schedules and offering assistance to overcome challenges were critical

11. Cash compensation was provided for participation

12. Participants were identified, enrolled, and consented in the field at times of day and in locations that were convenient for them

13. Flexible, persistent, and simultaneous use of multiple strategies was critical