Table 2.

Types of outcomes monitored weekly.

Type	Outcome	Description and data source
A1	N&Ga sessions	Weekly number of unique sessions (Google Analytics)
A2	N&G read	Weekly proportion of sessions with at least 1 page entirely read (Google Analytics)
A3	IAMb ratings	Weekly number of IAM questionnaires submitted
B1	N&G mediated	Weekly proportion of IAM ratings information used for the child of someone else
B2	N&G used	Weekly proportion of IAM ratings information used for oneself and one’s child
C	Expected benefits	Weekly proportion of IAM ratings expected health or well-being benefit for a parent and child, including at least 1 of the following self-perceived benefits (IAM choices of response): improvement of the health or well-being of a child, being less worried, prevention of a problem or the worsening of a problem, handling a problem, and being more confident to decide something with someone else

^aN&G: Naître et grandir.

^bIAM: Information Assessment Method.