Figure 2.

The percentage of subjects, according to tobacco status, who reported that the label was believable, that using snus daily was harmful*, that they were likely to use snus and motivated to buy snus, for the not-safe-alternative, lower-risk, and substantially-lower-risk labels. *The final samples for perceived harm of using snus daily are 12 571 (4057 smokers, 1022 smokeless tobacco [ST] users, 1157 other tobacco users, 694 former users, and 5641 triers/never users).