Table 1.

Adjusted^a Odds Ratios With 95% CI for Outcomes for Proposed Warning Labels Compared With the Current Not-Safe-Alternative Label, According To Tobacco Status

	Believable	Daily snus harmful	Likelihood to use snus	Motivation to buy snus
Model 1: smokers
Warning label: ref. Not-safe-alternative
Lower risk	0.32 [0.25,0.40]	0.51 [0.33,0.80]	1.80 [1.35,2.43]	3.50 [2.43,5.04]
Substantially lower risk	0.33 [0.26,0.42]	0.45 [0.29,0.69]	2.07 [1.55,2.77]	4.0 [2.82,5.79]
Observation	2170	2009	2170	2170
Model 2: ST users
Warning label: ref. Not-safe-alternative
Lower risk	0.59 [0.35,0.97]	0.39 [0.21,0.72]	1.45 [0.93,2.27]	1.92 [1.21,3.05]
Substantially lower risk	0.59 [0.35,0.98]	0.53 [0.28,1.00]	2.04 [1.29,3.24]	2.15 [1.35,3.41]
Observation	510	502	510	510
Model 3: other tobacco users
Warning label: ref. Not-safe-alternative
Lower risk	0.39 [0.25,0.62]	0.89 [0.47,1.71]	1.51 [0.94,2.42]	1.47 [0.91,2.38]
Substantially lower risk	0.56 [0.36,0.88]	0.71 [0.38,1.30]	2.29 [1.45,3.64]	1.93 [1.21,3.08]
Observation	590	564	590	590
Model 4: former tobacco users
Warning label: ref. Not-safe-alternative
Lower risk	0.49 [0.27,0.92]	1.02 [0.21,4.99]	0.72 [0.28,1.83]	0.40 [0.09,1.74]
Substantially lower risk	0.40 [0.22,0.73]	0.80 [0.19,3.24]	0.56 [0.21,1.44]	0.97 [0.30,3.13]
Observation	347	307	347	347
Model 5: triers/never users
Warning label: ref. Not-safe-alternative
Lower risk	0.36 [0.30,0.43]	0.86 [0.58,1.27]	1.02 [0.77,1.35]	1.31 [0.93,1.84]
Substantially lower risk	0.35 [0.29,0.42]	0.53 [0.37,0.76]	1.24 [0.95,1.63]	1.88 [1.35,2.60]
Observation	2972	2801	2972	2972

CI = confidence interval; ST = smokeless tobacco. Bold numbers indicate statistically significant at 95% confident level.

^aAll models adjusted for sex, age, race/ethnicity, income, region, education, and marital status.