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. 2011 Oct 10;27(2):183–190. doi: 10.1093/her/cyr092

Table IV.

Expert ratings of four websites for content, usability and readability

Becomeanex.org Pmusa.com Smokefree.gov Whyquit.com
Adequacy of content (% of items that are adequate)
    General information 75.0 25.0 75.0 100.0
    Motivational 16.7 0.0 66.7 33.3
    Evidenced-based treatments 50.0 16.7 50.0 0.0
    Mental illness 0.0 0.0 0.0 0.0
    Racial minority 0.0 20.0 20.0 0.0
    No misinformation 100.0 100.0 100.0 0.0
Usability score (% of items that are adequate)
30.0 45.0 50.0 25.0
Readability scorea
    Homepage
        Flesch–Kincaid grade level 7.8 4.6 4.9 17.5
        Flesch reading ease scoreb 69.3 83.0 63.5 16.9
Medication information page
    Flesch–Kincaid grade level 11.4 11.5 6.9 NA
    Flesch reading ease scoreb 43.5 46.5 67.3 NA

NA, Not applicable because there was no medication information.

a

Sample text taken from websites on 4/23/10.

b

Higher indicates greater ease.