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. Author manuscript; available in PMC: 2020 Apr 1.
Published in final edited form as: Alzheimer Dis Assoc Disord. 2019 Apr-Jun;33(2):160–162. doi: 10.1097/WAD.0000000000000260

Figure.

Figure.

Number of recruited participants by month (solid line) and cumulatively (dotted line). Letters indicate timing of major recruitment activities: CBS - CBS 60 minutes (aired twice), NP – retirement community paper (two publications), TV – retirement community TV, DM – direct mailing (three mailings), RE – recruitment event. Between January 2014 and peak 1: 6 presentations, 1 earned media (7 activities total). Between peaks 1 and 2: 16 presentations, 4 earned media (20 activities total). Between peaks 2 and 3: 19 presentations, 1 recruitment event, 1 mailing, 4 earned media (25 activities total). Between peaks 3 and 4: 2 presentations, 2 mailings, 2 earned media (6 activities total).