Table 3.

Gamification strategies in Cigbreak, including their location in the app.

Gamification strategy	Description	Location in the app
Goal setting	Players are asked to set or agree on goals and to set a quit date	Diary
Capacity to overcome challenges	The diary contains missions and challenges, for example calling a quit line or contacting their local pharmacy for advice on using approved medications; The game involves players increasing speed and avoiding objects when slicing cigarettes	Diary; Game
Feedback	Players are given feedback on outcomes of their behavior, for example, the number of days smoke-free and number of cigarettes smoked; Players are provided with a score for number of cigarettes sliced	Diary; Game
Reinforcement	Players are rewarded with trophies for setting quit date and for not smoking	Diary; Game
Comparing progress	Players are asked to share their scores with their friends on Facebook. Friends can compare scores and trophies	Game; Diary
Social connectivity	Players can connect with friends for social support via Facebook	Diary; Game
Fun and playfulness	Players break cigarettes that dance upward from a generic cigarette pack while trying to avoid breaking any vegetables. Players are rewarded with gold, silver, and bronze stars for breaking the required number of cigarettes	Game