Table 1.

Sponsor and non-sponsor branded food products used in brand preferences task, with health star rating^a,b

	Unhealthy product		Healthier product
Product category	Sponsor brand	Non-sponsor brand	Sponsor brand	Non-sponsor brand
Breakfast cereal	Sugary cereal★★	Sugary cereal★★	Healthier cereal★★★★	Healthier cereal★★★★
Take-away food	Chicken burger★★★	Chicken burger★★	Chicken & salad roll★★★★	Chicken & salad roll★★★★
Non-alcoholic beverage	Sugary lemonade★	Sugary lemonade★	Mineral water★★★★★	Mineral water★★★★★

^aHealth Star Ratings were used by the research team to help identify unhealthy vs. healthier products within a product category; they were not shown to study participants

^bThis table describes brands and products in generic terms. Actual brand names and product images were displayed to participants undertaking the brand preference task