Table 2.
Sample characteristics by sponsorship condition
| Total (N = 1132) | Sponsorship condition | Test statistic | ||||
|---|---|---|---|---|---|---|
| Non-food branding (control) (n = 285) |
Unhealthy food branding (n = 288) |
Healthier food branding (n = 278) |
Obesity prevention campaign branding (n = 281) |
|||
| Sex | ||||||
| Male | 47.0% | 47.7% | 46.5% | 46.8% | 47.0% | χ2(3) = 0.09, p = 0.993 |
| Female | 53.0% | 52.3% | 53.5% | 53.2% | 53.0% | |
| Age | ||||||
| Mean (SD) | 21.0 (2.1) | 20.8 (2.0) | 21.0 (2.1) | 21.0 (2.1) | 21.0 (2.0) | F(3) = 0.75, p = 0.520 |
| Educational status | ||||||
| Primary/secondary only | 25.6% | 22.5% | 27.4% | 25.9% | 26.7% | χ2(6) = 4.37, p = 0.627 |
| Undertaking/completed TAFE or Trade Certificate/Diploma | 20.7% | 22.8% | 21.2% | 21.2% | 17.4% | |
| Undertaking/completed university or other Tertiary Institute degree | 53.7% | 54.7% | 51.4% | 52.9% | 55.9% | |
| SEP (area-based)a | ||||||
| Low | 24.6% | 22.8% | 25.0% | 23.4% | 27.4% | χ2(6) = 6.66, p = 0.354 |
| Medium | 36.7% | 36.1% | 33.0% | 38.8% | 39.1% | |
| High | 38.6% | 41.1% | 42.0% | 37.8% | 33.5% | |
| Parent/carer of child (< 18 years) | ||||||
| Yes | 13.0% | 11.2% | 14.6% | 14.0% | 12.1% | χ2(3) = 1.89, p = 0.595 |
| No | 87.0% | 88.8% | 85.4% | 86.0% | 87.9% | |
| Body mass index (BMI) categoryb | ||||||
| Healthier weight/underweight | 69.8% | 71.9% | 66.7% | 68.6% | 72.3% | χ2(6) = 3.68, p = 0.719 |
| Overweight | 20.0% | 18.2% | 23.8% | 19.5% | 18.4% | |
| Obese | 10.1% | 9.9% | 9.5% | 11.9% | 9.2% | |
| Frequency of consuming unhealthy food sponsor brand | ||||||
| Every day / A few times a week | 15.0% | 14.7% | 16.0% | 16.2% | 13.2% | χ2(9) = 3.22, p = 0.955 |
| A few times a month | 29.5% | 29.5% | 30.9% | 27.3% | 30.2% | |
| A few times a year | 36.6% | 36.5% | 36.8% | 36.7% | 36.3% | |
| Never | 18.9% | 19.3% | 16.3% | 19.8% | 20.3% | |
| Frequency of consuming healthier food sponsor brand | ||||||
| Every day / A few times a week | 15.7% | 10.9% | 16.7% | 19.4% | 16.0% | χ2(9) = 8.97, p = 0.440 |
| A few times a month | 25.2% | 27.0% | 24.0% | 24.5% | 25.3% | |
| A few times a year | 29.4% | 30.9% | 28.1% | 28.4% | 30.2% | |
| Never | 29.7% | 31.2% | 31.3% | 27.7% | 28.5% | |
| Frequency of engagement with media coverage of sport | ||||||
| Daily | 33.0% | 32.6% | 34.0% | 29.5% | 35.6% | χ2(9) = 6.75, p = 0.663 |
| At least weekly | 35.5% | 34.4% | 35.8% | 34.9% | 37.0% | |
| At least monthly | 11.4% | 12.6% | 10.1% | 14.0% | 8.9% | |
| Less often than monthly | 20.1% | 20.4% | 20.1% | 21.6% | 18.5% | |
Percentages may not sum to 100% due to rounding
aSEP was determined according to the Australian Bureau of Statistic’s Index of Relative Socio-Economic Disadvantage ranking for Australia using participant’s residential postcode
bBMI information is missing for 303 participants as they did not self-report their height and/or weight