Skip to main content
. 2018 Dec 20;12:910. doi: 10.3389/fnins.2018.00910

FIGURE 2.

FIGURE 2

Average behavioral ratings. (A) Bar graph showing the mean BDM auction bids for four different value levels: low, low medium, high medium, and high value. The value conditions are split by subject’s auction rating, and the bar graph shows significant differences between all value conditions. A double asterisk (∗∗) indicates presence of high statistical significance (p < 0.001), and a single asterisk indicates statistical significance (p < 0.05). This provides validation for the splitting product stimuli into four value categories based on BDM auction value. (B) Bar graph showing mean retail price across the four BDM auction value conditions. Highly significant differences were indicated with a double asterisk, and p < 0.05 was indicated with a single asterisk. The bar graph indicates that significant differences were found in retail price across all value levels (p < 0.05), suggesting that BDM auction value ratings mirror the actual retail price of the product. (C) Bar graph showing mean product desirability rating across four value conditions. From the graph it can be seen that mean desirability increased incrementally with BDM value (all p < 0.001). (D) Bar graph showing mean product pleasantness rating across all value levels. Again, this graph shows that mean pleasantness increases incrementally with BDM value (all p < 0.001).