Table 2:
Self-reported exposure to e-cigarette advertisements in the last 6 months (Aug 2013-Mar 2015), by country and demographics, n=3460.
| IN THE LAST SIX MONTHS, HAVE YOU NOTICED E-CIGARETTES BEING ADVERTISED IN ANY OF THE FOLLOWING PLACES? |
|||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| TELEVISION | RADIO | POSTERS & BILLBOARDS | NEWSPAPERS & MAGAZINES | INTERNET | |||||||
| (n)a | % Exposedb | AOR (95% CI) | % Exposedb | AOR (95% CI) | % Exposedb | AOR (95% CI) | % Exposedb | AOR (95% CI) | % Exposedb | AOR (95% CI) | |
| Country | |||||||||||
| US | 1799 | 58.8 | 23.7 | 36.1 | 42.5 | 45.5 | |||||
| Canada | 475 | 19.0 | 0.17 (0.12–0.24) | 6.1 | 0.18 (0.10–0.30) | 13.6 | 0.27 (0.18–0.40) | 18.4 | 0.28 (0.19–0.39) | 28.3 | 0.61 (0.44–0.83) |
| UK | 734 | 39.8 | 0.53 (0.39–0.71) | 11.9 | 0.34 (0.23–0.50) | 34.7 | 1.04 (0.76–1.40) | 41.2 | 0.96 (0.73–1.27) | 32.7 | 0.58 (0.44–0.76) |
| Australia | 452 | 6.0 | 0.05 (0.03–0.08) | 2.5 | 0.06 (0.03–0.14) | 3.3 | 0.07 (0.04–0.15) | 5.3 | 0.09 (0.05–0.16) | 19.2 | 0.34 (0.24–0.48) |
| Sex | |||||||||||
| Female | 1883 | 41.4 | 0.81 (0.67–0.99) | 14.7 | 0.83 (0.64–1.07) | 26.2 | 0.80 (0.65–0.99) | 32.7 | 0.86 (0.71–1.05) | 33.9 | 0.79 (0.66–0.96) |
| Male | 1577 | 43.0 | 17.0 | 30.2 | 35.1 | 39.5 | |||||
| Age | |||||||||||
| 18–24 | 186 | 56.0 | 1.40 (0.90–2.18) | 27.1 | 2.92 (1.75–4.88) | 37.3 | 1.75 (1.12–2.72) | 40.9 | 1.33 (0.87–2.05) | 51.9 | 2.17 (1.45–3.26) |
| 25–39 | 783 | 38.3 | 0.80 (0.61–1.03) | 18.3 | 2.12 (1.50–2.99) | 31.6 | 1.45 (1.11–1.90) | 33.9 | 1.01 (0.78–1.32) | 42.1 | 1.61 (1.25–2.06) |
| 40–54 | 1098 | 42.0 | 1.04 (0.84–1.30) | 14.9 | 1.59 (1.16–2.19) | 26.3 | 1.22 (0.96–1.55) | 33.3 | 1.06 (0.85–1.33) | 33.8 | 1.24 (1.00–1.55) |
| 55+ | 1393 | 42.8 | 10.5 | 23.6 | 32.5 | 29.2 | |||||
| Ethnicity | |||||||||||
| White | 2948 | 40.2 | 0.74 (0.55–0.99) | 15.0 | 0.82 (0.59–1.14) | 25.8 | 0.54 (0.41–0.72) | 32.1 | 0.69 (0.53–0.90) | 36.5 | 1.19 (0.92–1.55) |
| Non- white | 512 | 54.3 | 21.5 | 43.2 | 45.2 | 39.4 | |||||
| Education | |||||||||||
| Low | 1361 | 44.6 | 17.4 | 26.6 | 31.4 | 34.2 | |||||
| Medium | 1347 | 42.2 | 1.07 (0.85–1.33) | 14.5 | 0.87 (0.64–1.17) | 28.3 | 1.26 (0.99–1.59) | 34.3 | 1.29 (1.03–1.61) | 37.0 | 1.18 (0.95–1.47) |
| High | 752 | 38.1 | 0.95 (0.71–1.25) | 15.9 | 0.96 (0.67–1.37) | 31.2 | 1.31 (0.97–1.76) | 37.7 | 1.33 (1.01–1.76) | 41.3 | 1.39 (1.07–1.81) |
| Income | |||||||||||
| Low | 1044 | 53.2 | 17.7 | 30.6 | 36.1 | 37.1 | |||||
| Medium | 1044 | 39.7 | 0.71 (0.55–0.92) | 15.1 | 1.08 (0.78–1.50) | 28.3 | 1.05 (0.80–1.37) | 32.9 | 0.96 (0.75–1.23) | 35.3 | 1.04 (0.81–1.33) |
| High | 1201 | 36.6 | 0.67 (0.52–0.87) | 16.0 | 1.18 (0.85–1.65) | 27.6 | 1.03 (0.79–1.35) | 33.9 | 1.04 (0.81–1.34) | 38.3 | 1.10 (0.86–1.40) |
| No answer | 171 | 33.1 | 0.84 (0.51–1.37) | 10.4 | 0.90 (0.36–2.26) | 18.8 | 0.82 (0.45–1.51) | 27.3 | 1.00 (0.60–1.65) | 34.2 | 1.31 (0.81–2.12) |
| Smoking status | |||||||||||
| Quitter | 491 | 40.2 | 12.9 | 27.0 | 35.7 | 37.4 | |||||
| Daily | 2618 | 41.9 | 1.04 (0.77–1.42) | 15.8 | 1.55 (1.04–2.29) | 27.6 | 1.06 (0.77–1.46) | 32.1 | 0.89 (0.66–1.19) | 35.5 | 0.99 (0.74–1.33) |
| Non-daily | 351 | 47.4 | 1.10 (0.71–1.69) | 21.3 | 1.65 (0.97–2.80) | 35.1 | 1.19 (0.77–1.84) | 44.8 | 1.32 (0.88–1.96) | 45.9 | 1.14 (0.78–1.65) |
| E-cigarette status | |||||||||||
| Not at all | 1926 | 40.5 | 13.9 | 26.9 | 33.3 | 30.5 | |||||
| Daily | 417 | 43.6 | 0.92 (0.68–1.24) | 20.3 | 1.46 (0.99–2.15) | 30.8 | 1.01 (0.74–1.38) | 34.8 | 0.83 (0.61–1.13) | 50.5 | 2.21 (1.64–2.98) |
| Weekly | 347 | 48.1 | 1.03 (0.73–1.45) | 19.6 | 1.13 (0.75–1.71) | 35.2 | 1.17 (0.81–1.68) | 36.3 | 0.89 (0.63–1.27) | 47.1 | 1.74 (1.26–2.41) |
| Monthly | 770 | 43.1 | 0.97 (0.76–1.25) | 17.0 | 1.08 (0.78–1.50) | 27.2 | 0.86 (0.67–1.11) | 33.9 | 0.95 (0.74–1.21) | 41.1 | 1.51 (1.20–1.90) |
| Survey mode | |||||||||||
| Telephone | 805 | 41.7 | 1.50 (1.18–1.91) | 16.8 | 1.75 (1.28–2.38) | 32.0 | 1.99 (1.53–2.60) | 36.7 | 1.68 (1.31–2.16) | 31.8 | 1.02 (0.80–1.30) |
| Internet | 2655 | 42.4 | 15.7 | 27.2 | 33.1 | 38.4 | |||||
a
Unweighted data
b
Weighted data
AOR = Adjusted Odds Ratio, CI= Confidence Interval