Table 2.
Multivariate analysis of variance including the factors’ platform of video and language style of vlogger and the control variables age, relevance of video, and feeling of knowing for the dependent variables’ trustworthiness and vlogger’s language accommodation.
| Source of variance | df | F | P value | ηp 2 | |
| Age | |||||
|
|
METIa score | 1 | 4.631 | .02 | 0.038 |
|
|
METI competence | 1 | 7.269 | .004 | 0.058 |
|
|
METI integrity | 1 | 2.281 | .07 | 0.019 |
|
|
METI benevolence | 1 | 0.616 | .22 | 0.005 |
|
|
ROSb score | 1 | 8.807 | .002 | 0.07 |
|
|
ROS audience design | 1 | 5.722 | .009 | 0.047 |
|
|
ROS evaluation | 1 | 10.312 | .001 | 0.081 |
|
|
ROS subjective comprehension | 1 | 0.011 | .46 | 0 |
| Relevance of video | |||||
|
|
METI score | 1 | 22.332 | <.001 | 0.16 |
|
|
METI competence | 1 | 25.078 | <.001 | 0.177 |
|
|
METI integrity | 1 | 15.618 | <.001 | 0.118 |
|
|
METI benevolence | 1 | 6.627 | .001 | 0.054 |
|
|
ROS score | 1 | 15.748 | <.001 | 0.119 |
|
|
ROS audience design | 1 | 6.216 | .007 | 0.05 |
|
|
ROS evaluation | 1 | 23.785 | <.001 | 0.169 |
|
|
ROS subjective comprehension | 1 | 1.72 | .1 | 0.014 |
| Feeling of knowing | |||||
|
|
METI score | 1 | 6.694 | .001 | 0.054 |
|
|
METI competence | 1 | 5.175 | .01 | 0.042 |
|
|
METI integrity | 1 | 5.962 | .008 | 0.048 |
|
|
METI benevolence | 1 | 3.559 | .03 | 0.03 |
|
|
ROS score | 1 | 21.529 | <.001 | 0.155 |
|
|
ROS audience design | 1 | 16.767 | <.001 | 0.125 |
|
|
ROS evaluation | 1 | 11.107 | .001 | 0.087 |
|
|
ROS subjective comprehension | 1 | 4.627 | .02 | 0.038 |
| Platform of video | |||||
|
|
METI score | 1 | 0 | .5 | 0 |
|
|
METI competence | 1 | 0.1 | .38 | 0.001 |
|
|
METI integrity | 1 | 0.003 | .48 | 0 |
|
|
METI benevolence | 1 | 0.182 | .34 | 0.002 |
|
|
ROS score | 1 | 0.583 | .23 | 0.005 |
|
|
ROS audience design | 1 | 1.289 | .13 | 0.011 |
|
|
ROS evaluation | 1 | 0.158 | .35 | 0.001 |
|
|
ROS subjective comprehension | 1 | 0.699 | .2 | 0.006 |
| Language style | |||||
|
|
METI score | 1 | 0.157 | .35 | 0.001 |
|
|
METI competence | 1 | 0.861 | .17 | 0.007 |
|
|
METI integrity | 1 | 0.721 | .2 | 0.006 |
|
|
METI benevolence | 1 | 3.412 | .03 | 0.028 |
|
|
ROS score | 1 | 8.409 | .002 | 0.067 |
|
|
ROS audience design | 1 | 10.587 | <.001 | 0.083 |
|
|
ROS evaluation | 1 | 1.308 | .13 | 0.011 |
|
|
ROS subjective comprehension | 1 | 0.749 | .19 | 0.006 |
| Platform of video X language style | |||||
|
|
METI score | 1 | 0 | .49 | 0 |
|
|
METI competence | 1 | 0.83 | .18 | 0.007 |
|
|
METI integrity | 1 | 1.177 | .14 | 0.01 |
|
|
METI benevolence | 1 | 0.252 | .31 | 0.002 |
|
|
ROS score | 1 | 2.931 | .05 | 0.024 |
|
|
ROS audience design | 1 | 1.962 | .08 | 0.016 |
|
|
ROS evaluation | 1 | 5.404 | .01 | 0.044 |
|
|
ROS subjective comprehension | 1 | 0.769 | .19 | 0.007 |
aMETI: Muenster Epistemic Trustworthiness Inventory.
bROS: Recipient Orientation Scale.