Table 6.
Sample messages derived from objectives and behavior change techniques (BCTs).
| Message | Objective | BCTa |
| Remember to take your foot off the accelerator prior to cornering so you don’t need to brake so suddenly. | 1 | 4.1 |
| Distractions like eating, changing music, and passengers can make you unsafe when driving. Try to minimize distractions as much as possible. | 1 | 4.1 |
| Did you know that driving while tired is as risky as driving while intoxicated? | 1 | 4.2 |
| You’re much less likely to be involved in an accident if you keep within the speed limit. | 1 | 4.2 |
| In a bad mood today? Don’t take it out on the road. Take a few deep breaths before turning the car on. | 1 | 4.2 |
| Allow enough time for your journey so that you don't feel the need to speed. | 1 | 4.2 |
| You’re just about to start driving. It’s now time to put your phone away for today’s journey. | 1 | 7.1 |
| Drive to the speed limits and you’ll avoid demerit points. You’ll keep your license and enjoy the freedom from driving. | 3, 4 | 5.1 |
| How would you feel if you crashed because you lost control of your car? How would it affect your friends? | 3, 4 | 5.5 |
| Kids want you to share the roads with them safely. Slow down around schools and watch out for kids playing. | 3, 4 | 6.3 |
| Does a mate want you to race with them? Weigh it up—is the thrill of a race that will be over before you know it worth the risks? | 4 | 5.5 |
| Feeling the need for speed? Arrange a go-karting track session with your mates. That’s the way! | 4 | 4.2 |
| Using a mobile phone on the motorway would be crazy! Did you know it’s just as risky using a mobile phone around town? | 5 | 13.3 |
aBCT: behavior change technique.