Table 1.
Participant characteristics.
| Characteristics |
LS group N (%) |
LS + MLS group N (%) |
Total N (%) |
|---|---|---|---|
| Total | 476 | 471 | 947 |
| Age | |||
| 18-24 | 2 (1) | 3 (1) | 5 (1) |
| 25-34 | 19 (4) | 9 (2) | 28 (3) |
| 35-44 | 26 (5) | 25 (5) | 51 (5) |
| 45-54 | 73 (15) | 88 (19) | 161 (17) |
| 55-64 | 169 (36) | 150 (32) | 319 (34) |
| 65 or older | 187 (39) | 196 (42) | 383 (40) |
| Sex (n,%) | |||
| Male | 274 (58) | 276 (59) | 550 (58) |
| Female | 202 (42) | 195 (41) | 397 (42) |
| Household income (total household income before tax) | |||
| Below £15, 500 | 84 (18) | 88 (19) | 172 (18) |
| Between £15, 600 and £25,000 | 106 (22) | 118 (25) | 224 (24) |
| Between £26,000 and £35,000 | 102 (21) | 98 (21) | 200 (21) |
| Between £36,000 and £50,000 | 106 (22) | 81 (17) | 187 (20) |
| £51,000 or above | 78 (16) | 86 (18) | 164 (17) |
| Highest educational level | |||
| None | 24 (5) | 35 (7) | 59 (6) |
| Up to 4 GCSE's | 70 (15) | 79 (17) | 149 (16) |
| 5 or more GCSE's or 1 A-level | 66 (14) | 66 (14) | 132 (14) |
| 2 or more A-levels | 94 (20) | 95 (20) | 189 (20) |
| Bachelor's degree | 144 (30) | 129 (27) | 273 (29) |
| Post-Graduate degree or qualification | 78 (16) | 67 (14) | 145 (15) |
| Online shopping experience (groceries) | |||
| Never or not in the last year | 274 (58) | 258 (55) | 532 (56) |
| 1–3 times in the last year | 69 (15) | 74 (16) | 143 (15) |
| 4–11 times in the last year | 66 (14) | 67 (14) | 133 (14) |
| 1–3 per month | 43 (9) | 44 (9) | 87 (9) |
| Once per week or more often | 24 (5) | 28 (6) | 52 (5) |
| Online shopping experience (non-food items) | |||
| Never or not in the last year | 15 (3) | 25 (5) | 40 (4) |
| 1–3 times in the last year | 73 (15) | 71 (15) | 144 (15) |
| 4–11 times in the last year | 221 (46) | 194 (41) | 415 (44) |
| 1–3 per month | 138 (29) | 133 (28) | 271 (29) |
| Once per week or more often | 29 (6) | 48 (10) | 77 (8) |
| Participant has a household member who has been diagnosed with high blood pressure | 124 (30) | 130 (31) | 254 (31) |
| Participant has ever been advised by their doctor or health professional to cut down their salt intake | 190 (40) | 195 (41) | 385 (41) |
| Participant has a household member who has been advised to cut down their salt intake | 57 (14) | 76 (18) | 133 (16) |
| Participant ever tried to cut down their salt intake | 322 (68) | 327 (69) | 649 (69) |
| Participant has a household member who has ever tried to cut down their salt intake | 167 (42) | 177 (43) | 344 (42) |
| How often participants look at nutrition labels for salt | |||
| At least sometimes | 329 (69) | 298 (63) | 627 (66) |
| Never or rarely | 147 (31) | 173 (37) | 320 (34) |
| Drivers of shopping choices (n, % Yes) | |||
| Family likes/dislikes | 392 (85) | 386 (84) | 778 (84) |
| Price | 338 (73) | 350 (76) | 688 (74) |
| Health | 206 (44) | 185 (40) | 391 (42) |
| Special/offers | 145 (30) | 175 (38) | 320 (35) |
| Habits | 70 (15) | 54 (11) | 124 (13) |
| Convenience | 51 (11) | 62 (13) | 113 (12) |
| Appearance (of products) | 54 (12) | 54 (12) | 108 (12) |
| Animal welfare | 50 (11) | 54 (12) | 104 (11) |
| Organic | 20 (4) | 9 (2) | 29 (3) |
| Special Diet | 17 (4) | 8 (2) | 25 (3) |