TABLE 2—
New Nicotine Delivery System Product Development by Leading Tobacco Companies: Worldwide, 2010 to 2018
| Tobacco Company and Year | Product | Target Market | Notes |
| Imperial Tobacco: 2015 | Jai (e-cigarette product) | France, Italy | Vaping product developed and marketed as consumer product alternative to smoking to be sold by tobacconists. |
| British American Tobacco (BAT) | |||
| 2011 | Nicoventures (e-cigarette company) | United Kingdom | BAT start-up standalone company formed to “focus exclusively on the development and commercialisation of innovative regulatory approved nicotine products.” |
| 2013 | Vype (e-cigarette product) | United Kingdom | Launch of vaping product with varying products such as eBox, eTank, and ePen. BAT becomes first TTC to launch a vaping product in the United Kingdom. |
| 2015 | Nicovations (e-cigarette company) | United Kingdom | Nicoventures split into 2 arms—Nicovations (for licensed nicotine products) and another arm. |
| 2015 | e-Voke (e-cigarette product) | United Kingdom | Nicovations receives MHRA license to market e-Voke as smoking cession aid, the first e-cigarette to be licensed as a medical product. The electronic-based product is distinct from the nonelectronic Voke. |
| 2015 | iFUSE (heat-not-burn product) | Romania | Launch of BAT’s first heat-not-burn product. |
| 2016 | Vype Pebble | United Kingdom, Italy | Launch of “mod” e-cigarette at opening of new Vype branded store in Milan, Italy. |
| 2016 | glo (heat-not-burn product) using NeoStiks (heat-not-burn sticks) | Japan, Canada, Switzerland | Launch of product to compete with PMI’s iQOS product. NeoStiks available in 3 flavors: (bright tobacco, intensely fresh (menthol), fresh mix (mint). |
| 2017 | glo (heat-not-burn product) | South Korea | Launched by BAT Korea into domestic market. |
| 2017 | Nicovations | United Kingdom | Nicoventures trades under name of Nicovations. |
| Philip Morris International | |||
| 2015 | IQOS (heat-not-burn product) using HEETS or HeatSticks (heat-not-burn sticks; also known as Platform 1) | United Kingdom, Japan, United States, Canada, Switzerland, South Korea | Launch of the world’s first heat-not-burn product. Thirty-seven-city roll out by end of 2017. HEETS or Heatsticks available in 3 flavors (amber, yellow, turquoise). |
| 2016 | MESH (e-cigarette product) using VEEV (pre-filled, pre-sealed e-liquid cap; also known as Platform 4) | United Kingdom | Development and test launch of “next generation e-vapor product platform.” |
| 2017 | TEEPS (heat-not-burn product; also known as Platform 2) | Dominican Republic | Development and test market of heat-not-burn product using carbon heat source as “alternative heat source” to heat tobacco plug. |
| Altria | |||
| 2012 | NuMark (e-cigarette company) | United States | Altria creates subsidiary to develop and market e-cigarettes. |
| 2014 | MarkTen vaping product | United States | Subsidiary launches MarkTen as 1 of 3 vaping products sold in United States national market. Device manufactured in China and e-liquid produced by US affiliate. |
| RJ Reynolds | |||
| 1996 | Eclipse (e-cigarette product) | United States | Eclipse still sold upon request to wholesalers and retailers. |
| 2012 | RJ Reynolds Vapor Company | United States | RJ Reynolds creates subsidiary to develop and market vaping devices. |
| 2013 | Vuse (vaping device product) | United States | Test marketing and launch of disposable vaping device. |
| 2014 | Eclipse (heat-not-burn product) | United States | RJ Reynolds discontinues production. |
| 2015 | Revo (heat-not-burn product) | United States | RJ Reynolds rebrands and relaunches Eclipse as Revo but it is deemed unsuccessful. |
Note. MHRA = Medicines and Healthcare Products Regulatory Agency; TTC = transnational tobacco company.
Source. See list of data sources available as a supplement to the online version of this article at http://www.ajph.org.