Table 1.
Items included in the model.
| Items |
|---|
| Intention |
| I.1 I intent to purchase Campania food |
| I.2 I plan to purchase Campania food |
| I.3 I want to purchase Campania food |
| Perceived behavioral control |
| PBC.1 Controlling my purchase of Campania food is easy |
| PBC.2 Whether or not I purchase Campania food is completely up to me |
| PBC.3 During my purchases, if I want, I can be sure of the healthiness of the Campania products |
| Attitudes |
| A.1 Purchasing of Campania food is worthless/valuable |
| A.2 Purchasing of Campania food is positive/negative |
| A.3 Purchasing of Campania food is interesting/boring |
| Subjective norm |
| SN.1 People who are important to me think I can purchase Campania food |
| SN.2 People who are important to me would approve my purchasing of Campania food |
| SN.3 People who are important do not want me to purchase Campania food (R) |
| Trust in the institutions |
| T.1 Do you trust the Italian Government initiatives (certification system and traceability) in response to the potential risks of Campania food? |
| T.2 Do you trust the public research initiatives (University and Public research system) in response to the potential risks of Campania food? |
| T.3 Do you trust the Campania farmers’ initiatives in response to the potential risks of Campania food? |
| Risk Perception about Campania food |
| R.1 Do you think that there are potential risks associated with the consumption of Campania food? |
| R.2 Do you think that potential risks associated with the consumption of Campania food are known to the scientific community? |
| R.3 Do you think that potential risks associated with the consumption of Campania food are acceptable? |
| R.4 How do you think that Campania food is risky for the community? |
| Campania food consumption |
| B.1 How often do you purchase mozzarella produced in Campania |
| B.2 How often do you purchase fruit and vegetable produced in Campania |
| B.3 How often do you purchase other Campania products? |