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Ads from Blu’s 2017 ‘Something Better’ ad campaign, featuring ad claims in the visual style of tobacco warning labels. Actual nicotine addiction warning is barely visible in the lower left corner of ads. Ads ran in June–November 2017 issues of popular magazines including Esquire, ESPN, Rolling Stone and US Weekly. Images and source information obtained from the Trinkets and Trash tobacco advertising collection (www.trinketsandtrash.org).
