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. 2018 May 31;2018(5):CD000146. doi: 10.1002/14651858.CD000146.pub5

Campbell 1987.

Methods Country: UK
 Recruitment: primary care (45 GPs in 11 centres)
Participants 836 primary care patients agreeing to try to stop smoking after brief advice from their doctor
 61% female, average age 39
Interventions 1. Nicotine gum (2 mg) x 6 boxes
 2. Placebo gum x 6 boxes
 Level of support: low (no further face‐to‐face contact, ⅔ received a letter after 1 month)
Outcomes Sustained abstinence at 12 months
 Validation: CO
Notes Study funded by Chest, Heart and Stroke Association; discounted Nicorette gum supplied by Lunbeck, free chewing gum by Wrigleys
Risk of bias
Bias Authors' judgement Support for judgement
Random sequence generation (selection bias) Unclear risk Quote: "in a double‐blind random fashion". Control participants were recruited sequentially after the gum cohort had been assembled
Allocation concealment (selection bias) Unclear risk Not stated
Blinding (performance bias and detection bias) 
 All outcomes Unclear risk Described as double‐blind
Incomplete outcome data (attrition bias) 
 All outcomes Unclear risk 37% losses at 12 months
Other bias Unclear risk Placebo gum was actually Wrigleys gum, repackaged and labelled