Table 2.
Focus group study participant characteristics.
| Participant characteristics | Participants (N=27), n (%) | |
| Focus group distribution |
|
|
|
|
Group 1 | 5 (19) |
|
|
Group 2 | 6 (22) |
|
|
Group 3 | 7 (26) |
|
|
Group 4 | 9 (33) |
| Age in years, median (range) | 55 (25-71) | |
| Gender |
|
|
|
|
Male | 8 (27) |
|
|
Female | 19 (70) |
| Ethnicity |
|
|
|
|
White British | 25 (93) |
|
|
Other white | 1 (4) |
|
|
Other mixed | 1 (4) |
| Employment |
|
|
|
|
Full-time employee | 13 (48) |
|
|
Part-time employee | 3 (11) |
|
|
Retired | 7 (26) |
|
|
Student | 2 (7) |
|
|
Disabled or too ill to work | 1 (4) |
|
|
Full-time homemaker | 1 (4) |
| Education |
|
|
|
|
GCSEa/O Levelb/CSEc, vocation qualifications, or A Leveld | 6 (22) |
|
|
Higher education (degree or higher) | 18 (67) |
|
|
No formal qualifications | 3 (11) |
| Number of loyalty cards |
|
|
|
|
None | 10 (37) |
|
|
One card | 2 (7) |
|
|
Between two and five cards | 11 (41) |
|
|
More than five cards | 4 (15) |
| Use of Facebook |
|
|
|
|
Yes | 17 (63) |
|
|
No | 10 (37) |
| Use of Instagram |
|
|
|
|
Yes | 7 (26) |
|
|
No | 20 (74) |
| Use of online search engines |
|
|
|
|
Yes | 25 (93) |
|
|
No | 2 (7) |
| Use of online shopping |
|
|
|
|
Yes | 19 (70) |
|
|
No | 8 (30) |
| Use of health trackers |
|
|
|
|
Yes | 10 (37) |
|
|
No | 17 (63) |
| Use of Twitter |
|
|
|
|
Yes | 10 (37) |
|
|
No | 17 (63) |
aGCSE: General Certificate of Secondary Education.
bO Level: Ordinary Level.
cCSE: Certificate of Secondary Education.
dA Level: Advanced Level.