Table 1.

Summary of the studies that have addressed the impact of different pharmaceutical marketing strategies in developing middle-eastern countries

Authors	Site	Pharmaceutical marketing tool	Findings	Year
[7]	Yemen	Medical representatives	The majority of the physicians had positive interactions with medical representatives	2013
[51]	Tripoli, Benghazi and Sebha, Libya	Medical representatives	Cultivate subconscious commercial or conflict of interest relationships with prescribers	2013
[52]	Jordan	Gifts	There is a statistically significant effect of pharmaceutical companies’gifts on the doctors’prescribing behavior	2013
[53]	Baghdad, Iraq	Medical representatives, gifts, medical conferences and meetings	Acceptance of various types of gifts and it influences physician prescribing pattern and results in early adoption to prescribe newly medications	2014
[10]	Lebanon	Not defined	9% unnecessary medication prescription	2015
[41]	Lebanon	Pharmaceutical company representatives	Negatively impacting drug prescription and dispensing practices	2017
Not applicable	Not applicable	Not applicable yet	Not applicable yet	2017–2018

Source: Author’s elaboration based on data published in the literature review exploring the research objectives