Table 3.

Exploratory Factor Analysis Item Loading for One-Factor and Two-Factor Solutions

Item	One-Factor	Two-Factor
	Factor 1	Factor 1	Factor 2
1. More control of the ingredients	.627*	−0.092	0.725*
2. Choose from a variety of flavors	.726*	0.323*	0.440*
3. Fruit and candy flavors are appealing	.734*	0.828*	−0.007
4. E-cigarettes are less harmful	.806*	0.506*	0.357
5. E-cigarettes are cool and make me popular	.693*	0.023	0.681*
6. Regular cigarettes are outdated and lame	.608*	0.560*	0.102
7. E-cigarettes are odorless or smell good	.820*	0.641*	0.250
8. It is easier to buy e-cigarettes	.710*	0.011	0.708*
9. I’m able to smoke e-cigarettes in more places	.858*	0.442*	0.467*
10. I’m less likely to get caught	.855*	0.016	0.859*
11. Show individuality and personality	.862*	−0.152	1.033*
12. Less expensive than tobacco cigarettes	.740*	0.109	0.651*

Note.

^*= p < .05.