TABLE 2.

Reasons for e-cigarette use and percentage for each reason endorsed among ever e-cigarette users (N=614).

	Reasons for E-cigarette use	Yes (%)^a
1.	They come in flavors I like	282 (56.6)
2.	They taste better	247 (51.0)
3.	They might be less harmful to me than cigarettes	220 (46.7)
4.	They might be less harmful to people around me than cigarettes	205 (43.7)
5.	They don’t smell	201 (41.6)
6.	I like the smell	201 (41.3)
7.	They are more acceptable to non-tobacco users	163 (34.8)
8.	I can use them in places where smoking cigarettes isn’t allowed	127 (27.6)
9.	They are affordable	77 (17.9)
10.	They are more affordable than other tobacco products	65 (15.3)
11.	People who are important to me use them	64 (13.8)
12.	Using them helps me quit smoking cigarettes	58 (12.8)
13.	Using them feels like smoking regular cigarettes	57 (12.6)
14.	People in the media or other public figures use them	50 (11.1)
15.	The advertising appeals to me	31 (6.6)

Missing responses were excluded. (Range of Ns= 426–498)