Table 1.

Message types, frequency, and examples of the last message received.

Message content type	Messages sent, n	Message example
Nutrition	587	Some students made mango salsa in nutrition class last week. All children have a copy of the recipe in their backpack today. Give it a try!
Physical activity	170	It’s going to be almost 50 degrees this afternoon! Enjoy some time outside with the kids after school. Take a walk with your family or play a game of catch!
Stop	55	Text2BHealthy is a free program from the University of Maryland. If this program does not fit into your text plan, or you no longer want messages reply STOP.
Nutrition with stopa	14	Broccoli is in season and $1.79 per pound at [local grocery store]. Steam or eat raw with low fat dip. Kids love broccoli! Msg & Data Rates May Apply. Reply STOP to quit.
Physical activity with stopa	16	It’s December & it’s warm outside! Children love the extra time to play outside before dinner. Msg & Data Rates May Apply. To quit receiving messages, reply STOP.
Otherb	130	Take the family downtown this Saturday & Sunday for the Book Festival. Read, dance & hear from chefs & food experts.

^aNutrition with stop and physical activity with stop were combined because of the small number of messages in each category.

^bOther message types represent a broad variety of content that could not be classified into 1 of the 5 predominant message content types. Other messages include evaluation questions and survey reminders, goal setting, and general community health event notifications.