Table 1.

Effects of Narratives

Narrative effects	Citations
Communicate information more effectively
1.More engaging	Cox & Cox, 2001; Green, 2006; Kreuter et al., 2007; Volk et al., 2008
2.Better recall	Graesser et al., 2002; Graesser et al., 1980a; 1980b; Kilaru et al., 2014
3.Develop fewer counterarguments	Green, 2006; Slater & Rouner, 1996
Change attitudes, judgments, and behaviors
1.Increase attitudes toward brands and consumer products	Adaval & Wyer, 1998; Escalas, 2004; Padgett & Allen, 1997
2.Reduce prejudice	Johnson et al., 2013; Kaufman & Libby, 2012
3.Promote positive health behaviors	Anderson, 2000; Campbell et al., 2008; Dillard et al, 2010; Falzon et al., 2014; Hinyard & Kreuter, 2007; Kreuter et al., 2007; Ng et al., 1999; Shaffer & Zikmund-Fisher, 2013; Wise et al., 2008
4.Reduce negative health behaviors	Miller-Day & Hecht, 2013; Warren et al., 2006
5.Improve work performance	Bal et al., 2011; Miall & Keuiken, 2002; Sonnentag & Fritz, 2007
6.Ignore base rate information; increase availability of narrative information	Bar-Hillel, 1980; Bar-Hillel & Fischhoff, 1981; Betsch et al., 2011; Taylor, 1982; Taylor & Thompson, 1982; Zillmann, 1999; 2006