Table 3.
Facebook Ads results during each phase.
| Phase and ad headline | Impressions, n (%) | Clicks, n | Click-through rate, % | Cost per click, Can $ | Comments, n | Shares, n | Reactions, n | |
| Phase 1 | ||||||||
|
|
Find out where the weight goes and why it’s important | 27,747 (3.59) | 485 | 1.75 | 0.41 | 0 | 0 | 34 |
|
|
Gaining a healthy amount of weight is important for you and your baby | 197,921 (25.63) | 4273 | 2.16 | 0.37 | 22 | 8 | 89 |
| Phase 2 | ||||||||
|
|
Pregnancy weight is not the same for every woman | 295,762 (38.30) | 4741 | 1.60 | 0.34 | 11 | 6 | 47 |
|
|
Pregnancy weight on target? | 60,522 (7.84) | 196 | 0.32 | 0.17 | 0 | 2 | 4 |
| Phase 3 | ||||||||
|
|
Pregnancy weight is not the same for every woman | 176,288 (22.83) | 4521 | 2.56 | 0.33 | 10 | 12 | 62 |
|
|
Gaining a healthy amount of weight is important for you and your baby | 14,023 (1.82) | 266 | 1.90 | 0.43 | 0 | 0 | 11 |