The identity-value model of self-regulation. Identity, among other factors, contributes to the subjective value of goal-consistent behaviors to the extent that the goal is identity-relevant. The cumulative subjective value of the behavior is compared to the value of other response options (only one shown, but more are possible), and the behavior with the highest subjective value is enacted. All else being equal, therefore, increasing the identity relevance of a goal will facilitate behaviors that foster goal progress.