Table 3.

Qualitative responses.

Selection: how do participants choose friends to refer to the study?
Study criteria (63 participants)	Friends in network (30 participants)
I chose my friends who I knew were bisexual because I knew there were already a lot of straight women in the study. (ID 11865, bisexual) Well, I chose people based on who the study needed so I asked you what populations you were lacking and I tried to find people who I knew who met those needs. (ID 10897, bisexual)	It was pretty much just people I came into contact with in my everyday life. (ID 10665, heterosexual) Well actually, I ended up hanging out the group of friends that weekend and brought it up to them that I was in the study and they seemed interested so I gave them the coupons. (ID 11185, lesbian)
Promotion: how do they describe the study to their friends?
Study logistics (67 participants)	Incentives (54 participants)
I told them about my experience. I went into the initial survey, they ask you questions about your demographics and about your previous history. Not the full survey questions, but just a general sense of the questions they would ask. (ID 11937, lesbian) I explained a little bit more in depth how long it took, how easy it was, that it was personal but you made me feel at ease, that it is a good study and that as women, we should worry about our daily interactions. We are so accustomed to being harassed that you don’t even notice it. (ID 10217, heterosexual)	I told her yes you’re going to make a little bit of money when you do the survey, but it’s not about that. It’s about filling out the survey and saying what you feel, whatever the case is. The money part was not the first thing I told her. But then when I told her the money she was like, okay. (ID 10145, heterosexual) I was like hey here’s what I did, it’s legit, it’s for UB. I sent them photos of some of the paperwork that you guys had provided me on my visit with kind of the payout scales a recap of what it was. And I just sent them all of that and then I sent them a picture of the check I got when I came in and I was like, no seriously I just went today and I got a $25 check. (ID 10561, bisexual)
Logistics: how do they distribute the referral coupons?
Hybrid of in-person and mediated communication styles (107 participants)
For most of the people I hand delivered. I think for if I wasn’t going to see them I actually just took a picture of it with my phone and texted it, but for most of them I saw them in person. (ID 11153, heterosexual) I actually just posted something on Facebook, using the language that you had given me. Then I think I got contacted by 50 people or so. […] I crafted a little message to use to reply back to them and just saved it on my desktop. And so then as people sent me individual messages or posted on my Facebook wall I had language about how then they were supposed to contact you guys. (ID 10601, heterosexual)